Sales and marketing courses in Kenya [All you need to know]

Learn about Sales and marketing courses in Kenya in this guide.

Well, if this is the course you are planning to pursue, you are in the right place.

Here, I will take you through all you might need to know from the entry requirements for different levels, where to study and much more.

But before then, it is worth noting that sales and marketing is among the top occupations in the nation since almost all company needs a sales person to market their company or products.

In fact, salespeople will always be in demand in various businesses from manufacturing firms, Insurance companies, SACCOS and so on.

For levels offered, entry requirements, where to study and so on keep reading….

Sales and marketing courses in Kenya

Artisan in Salesmanship

This is a course that designed to expose you to many functions of modern business.

In short, this course equips you with skills and techniques involved in the sales process and specifically focusing on honing and mastering the craft of selling, suggesting that it goes beyond basic sales skills and delves into the art and nuances of effective sales techniques.

Entry Requirements

  • KCSE Mean Grade D- and below

Programme Duration and structure

  • 6 months per module

Career opportunities

  • Marketing opportunities
  • Career Progression
  • Certificate, Diploma, degree in Sales and Marketing or any other business-related field

Where offered

  • Bethel Institute of Technology.
  • Kenya institute of professional college
  • Jubilee college
  • Zetech university

Certificate In Sales and Marketing

When you take this course t this level, you are equipped with basic management skills applicable in all areas of management.

Entry qualifications

KCSE Mean grade of D plain

Cluster Subjects requirements

  • D -minus in English
  • D-minus in Maths /Accounting/Business Studies/Economics/Commerce

Course duration

12 months

Institution offering this course

  • Kenya Institute of Development Studies
  • Machakos University College
  • Zetech university
  • Nakuru Training Institute
  • KIM (Kenya Institute of Management)


The fee is different depending on the institution of your choice.

But approximately the fee ranges between Kshs. 40,000 to Kshs. 60,000

Where you can work with a certificate in sales and marketing

  • Sales Representative
  • Marketing Coordinator
  • Marketing Assistant
  • Marketing Analyst
  • Event Coordinator


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Diploma in Sales and Marketing

A diploma in Sales and Marketing is an educational program designed to provide students with the knowledge and skills necessary to excel in the fields of sales and marketing.

Minimum entry requirements

KCSE Mean grade of C-minus

Mandatory Subjects requirements

  • D+ plus in English
  • D+ plus in Maths/Accounting/Business Studies/Economics/Commerce

Course Duration

24 months

Some of institutions offering diploma in Sales and Marketing

  • Kenya Institute of Management (KIM)
  • KCA University
  • Kenya School of Monetary Studies (KSMS)
  • Nairobi Institute of Business Studies (NIBS)


Again here, fee depends on the institution.

Additionally, fee is per module but for all the models, fee is between Kshs. 90,000 to Kshs. 110,000

Job prospects after completing a diploma in sales and marketing

  • Sales Representative
  • Marketing Coordinator
  • Market Research Assistant
  • Digital Marketing Assistant
  • Customer Service Representative
  • Retail Sales Associate

Bachelor of sales and marketing/bachelor of commerce in marketing/bachelor of science in marketing management / Bachelor of Commerce Marketing Option

A Bachelor of Sales and Marketing is an undergraduate degree program typically offered by universities and colleges.

Just so you know, this program is designed to provide you with a strong foundation in sales and marketing principles, strategies, and tactics.

In short, it main aims to prepare individuals for careers in the field of sales and marketing, which are essential for the success of businesses and organizations.

Enry requirements

  • Mean grade of C+ Plus at KCSE
  • Additionally, you must have the following grades in the cluster Subjects.

Cluster Subjects requirements

  • C Plain in Mathematics or Business Studies
  • C+ Plus in English or 2 Principal passes and 1 Subsidiary at A’ Level plus at least a credit in English and Mathematics at O’Level. Or CPA/CPS Part 1.

Some of the courses offering sales and marking course in degree level

  • Chaka university
  • Tharaka university college
  • Masinde Muliro university of science and technology (MMUST)
  • Kibabii University
  • Kenyatta University
  • Kisii National Polytechnic
  • Kisumu Polytechnic Makasembo
  • Machakos Institute of Technology
  • Kinyanjui Technical Training Institute


As much as I would like to give you an estimation of the fee, I am sorry because different institution charges differently.

Therefore, I would like to advise you to visit the institution of your choice for updated fee structure.’

Job prospect

  • Sales Representative
  • Marketing Coordinator/Assistant
  • Entrepreneurship
  • Brand Manager
  • Sales and Marketing Manager
  • Digital Marketing Specialist
  • Market Research Analyst
  • Advertising Account Executive

Sales and marketing short courses in Kenya

What if I would like to pursue a short sales and marketing course in Kenya?

If this is so, below are some of the courses you can enroll in.

Just so you know, the courses listed below takes a duration of 1 to 2 weeks.

In fact, you can also pursue the courses online.

  • Digital marketing and Brand Online Visibility Course
  • Social Media Analytics Course
  • Strategic Social Media marketing course
  • Google Analytics Course
  • Influencer Marketing Course
  • Strategic Brand Management Course

Where you can study the short courses listed above

  • Kenya Institute of Business and Counselling Studies
  • Divine Schools Africa-online
  • International School of Advertising – ISA Africa
  • INtel College
  • IPSCOD Technologies Training Institute LTD.

Sales and marketing courses in Kenya-Final words

To finalize on sales and marketing courses in Kenya, those are some of the courses offered and their requirements.

In addition, we have also listed some of the institutions offering the course, job prospects for each level and approximate fee.

Remember, for the most accurate fee you should pay for a course, kindly visit the institution website.


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