Business Courses that are Marketable in Kenya

Last updated on July 27th, 2023 at 04:50 pm

We all know that business courses are typically not marketable in Kenya, but there are still opportunities for both professionals and entrepreneurs to succeed in the country’s booming economy.

Therefore, there are a few marketable courses accessible in Kenya that can help you realize your goals, whether you are just starting out in your profession or looking to enhance your abilities further.

So, in this article you will learn about the business courses that are marketable in Kenya.

Let us get started…

Business courses that are marketable in Kenya

The following is a list of the most marketable business courses in Kenya:

1.     Diploma in Marketing/Diploma in Sales & Marketing

As no firm can live without sales and marketing specialists, sales and marketing is among the top occupations in the nation and is probably the only one that will ever exist.

And for that reason, salespeople will always be in demand in various businesses from SACCOs to manufacturing firms to Insurance companies because many people cannot survive the tough nature of the job.

The good news is that if you have a strong work ethic and are truly passionate about sales, you could end up getting a very well-paying sales job.

Of course, the main objective of every reputable service provider or manufacturer is to generate sales of their products/services. Hence, competent marketers will always be in demand.

Furthermore, as Kenya continues to embrace technology, there is a rapid increase in demand for marketers.

As a sales and marketer professional, you should have good marketing aids in closing sales.

A sales and marketing diploma will significantly improve your chances of landing a career as a marketing officer, consultant, sales representative, or customer service representative, among others.

Where to study

Some of the institutions offering diploma in sales and marketing include:

  • Kenya Institute of Management (KIM)
  • KCA University
  • Kenya School of Monetary Studies (KSMS)
  • Nairobi Institute of Business Studies (NIBS)


2.     Diploma in Business Information Technology (BIT)

This program teaches you how to design and manage business systems, business programs, and enterprise databases.

Kenya’s business environment is rapidly changing, and organizations need professionals with the skills and knowledge to effectively manage their information systems.

Furthermore, the course provides you with a wide range of ICT skills, and you could end up working as an ICT officer, system administrator, or ICT technician, among other positions.

And, if you work hard and become proficient in programming, you might end up working as a software engineer (one of the most in-demand ICT jobs).

So, a DBIT course is generally marketable because every modern business wants to digitize operations in order to stay relevant, expand reach, and profit.

Where to study

  • Strathmore University
  • Technical University of Kenya
  • Kenya Methodist University


3.     Diploma in Public Relations and Creative Advertising

Public relations and creative advertising are fundamental aspects of marketing, and many businesses and organizations rely on skilled professionals to manage their public image and advertising.

As Kenya’s economy grows and becomes more competitive, there will be greater demand for effective marketing and public relations strategies.

However, keep in mind that the job market can be extremely competitive, and your success will be determined by your ability to stand out among other candidates.

Therefore, it is crucial to nurture your skills, network, and experience in order to increase your chances of landing a job in the field.

With this diploma, you can work as a public relations executive, front office assistant, public relations officer, business development officer, multimedia designer, social media sales executive, or even advertising executive.

Where to study

  • Kenya Institute of Mass Communication (KIMC)
  • Daystar University
  • University of Nairobi
  • Multimedia University


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4.     Diploma in Business Management

Professionals in this field are in charge of overseeing an organization’s day-to-day operations, developing business strategies, and leading teams.

Furthermore, many organizations require their employees to have some formal business management training; thereby having a business management diploma can give you a competitive advantage in the job market.

Additionally, with this diploma, you can pursue a variety of career paths in a variety of industries, including operations management, finance, marketing, and human resource management.

You can apply for jobs such as operations manager, business analyst, human resource manager, marketing manager, and financial analyst.

Where to study


5.     Certified Public Accountant (CPA)

This is a professional course designed to prepare scholars to become certified accountants. It is a highly marketable credential, particularly in the accounting and financial sectors.

Besides, many businesses and organizations rely on qualified accountants to manage their financial affairs, which include financial reporting, taxation, auditing, and financial analysis.

Furthermore, as the demand for financial services in Kenya grows, so does the demand for skilled and qualified CPAs.

Therefore, there are numerous opportunities for CPAs in public accounting firms, private companies, and government organizations.

Where to study

  • Kenya School of Accountancy (KCA)
  • Strathmore University
  • Zetech University
  • Nairobi Institute of Business Studies (NIBS)
  • Vision Institute of Professionals


Conclusion on business courses that are marketable in Kenya

The above courses are just a few of the most popular marketable and in-demand business courses in Kenya that will lead to employment after graduation.

Nevertheless, there are numerous courses and certifications available, depending on your interests and professional objectives.

However, it’s wise to make sure you select one that will help you build a successful career in the business sector.



List of business courses in Kenya and what you need to know about them


1 thought on “Business Courses that are Marketable in Kenya”

  1. which of the a bove courses can i study online.
    Information requiret please.
    Thanks and Kind Regards,
    James Lokodo


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