The Reality of Journalism Careers in Kenya Today 

Do you know The Reality of Journalism Careers in Kenya Today is that

one way or the other, the work of journalists has been taken over by 

number one;

• content creators
• people who write vlogs
• people who do YouTubetubes

And number two;

• comedians in Kenya

 Most of the popular journalists, in quotes, that is, people who
work in these big media stations, the likes of Churchill and Eric Omondi.

Those are comedians, and you are there, you are saying you
Want to go and do journalism, please don’t.

Because we are saying that journalism, the traditional journalism as a field, as an
industry is actually on a decline and very soon, because of the advent of
streaming services like Netflix and Showmax, I think journalism as we know it
is not going to be there.

I actually don’t think there’s going to be a future for traditional TV stations,

Traditional radio stations and the like. Traditional newspapers, I think they 

are going out.  That is The Reality of Journalism Careers in Kenya today.

If you are serious about succeeding in life and you are passionate, saying that 

you want to go and do journalism is a wrong choice. So what should you do instead? 

I have three best courses in Kenya, both at the diploma and at the degree level, 

that I think could give you better career prospects than journalism.

The first course that you should do instead of journalism courses in Kenya is;

1. PR and communications

Yeah, we are talking about a course that will teach you how to
handle corporate PR. It may not be the most in-demand course 

to speak the truth because many organizations will not hire
a lot of PR officers. But again, it opens up so many opportunities for you
in the communication field. You could work not just as a PR officer but also in
marketing departments as a media officer for some of these organizations.

If you can pair this with a bit of digital marketing skills, then I think you will 

have opened for yourself a lot of opportunities both in the corporate world and

also in the digital communications field. So it’s actually better than journalism by
far because those institutions offering this one and they are knowledgeable in 

what they are doing. They have integrated inside their programs a lot of the digital

way of doing PR and communication. So it’s a better option.

 Another, and this is my favorite. This is always one of my all-time favorites.

2. Sales and marketing

So you feel apprehensive about PR because we are saying

organizations don’t need so many PR professionals. You could just do sales
and marketing. This can take you to so many careers in marketing and sales.

There is no single business that doesn’t need a marketer. There’s no single
business that doesn’t need a salesperson. So the last people to lack
jobs in this world, in my opinion, will be sales and marketing people. Think about it. 

So if there are sure bet marketable courses in Kenya out there, and you are that guy 

who feels that I like being in front-facing careers, that is, careers that face the public directly.

With the public directly, I mean sales and marketing can be a sure bet.

Don’t risk doing journalism degree kenya when it’s actually going out.

 You can see that even media Companies like Standard are not able to face salaries, not forgetting that many of them have fired a lot of journalists, and others are doing so. This is actually happening. Please consider doing sales and marketing.

There’s another one. I have selected the best degree courses kenya

for you because I believe people who want to do mass communication courses in kenya

are people who like;

• Dealing with the public.
• They passed languages
• They have also passed a bit of History

3. law

law can also be an option, and LLB, and of course, go and 

pass the diploma in law at the Kenya School of Law. Very, very important. And
you get admitted into the bar or the bench. That is, you can either become a
judge or work from their side being a lawyer.

I think lawyers will always have opportunities. Yeah. People are cutting deals.

People need to be represented in courts. I mean, lawyers make some quick money. You walk into an advocate office. You draft an agreement.

Maybe two people are buying a lad. One is a Seller one is a buyer.

Just like that, the lawyer pockets Ksh 10,000. So this is one of the best ones.

Yeah, I know it’s there, but a strategic person doing this
One, I think they have a lot of opportunities, at least in the next 10
years it will remain very, very relevant. You can also do;

4. Political Science

It doesn’t have very clear roles apart from working as a;

• political advisor
• Sometimes you can work as a diplomat
• Some of them can get opportunities in International relations with political
  Science.

 Especially if you think that you could make a politician. Those guys have money. Those
guys, I think they live a fancy life, especially those who are strategic. So
doing journalism, you can do this, get a way of working with the upcoming politicians.

At some point, there are so many of them around. And then grow. Hang on to them, and eventually you could get those seats yourself; if not, you could work in parliament, 

you could work in the Ministry of Foreign Affairs. I think there are quite a number of
opportunities, and  I don’t think that this is a flooded course per se. 

Instead of doing journalism, personally, I wouldn’t find political science being
a bad one. Don’t do journalism, guys don’t do journalism, you will cry with your own two
Eyes. Others are  running away, and you are trying to go there, and it doesn’t make sense.

 Of course, you can also consider doing digital journalism, but I don’t find it
making a lot of sense because anybody with a smartphone, even me, can become a

reporter. So I don’t know where you’re going to sell your news

these days, for you to start out and make enough money. Yeah, digital is
better than traditional journalism. But I still don’t think that it makes sense
because there’s nothing to distinguish you from somebody like me who hasn’t done it. 

But they have a smartphone. It’s just a matter of recording, opening a
Facebook page, maybe posting my videos there on TikTok or Instagram.

I think now you know The Reality of Journalism Careers in Kenya Today.

So make the right decision today and avoid future issues when finding jobs.

 
PS: If interested in watching the video version of this, then here is the link.